Pinkpanda

The brief was to create a hub and destination for all Toyota’s Domestic Olympics/Paralympics partnership information, athlete profiles and Domestic Olympics/Paralympics stories.

Our approach was to present Toyota sponsored athletes and their stories in the most engaging entertaining and authentic way, maintaining site tone, look and feel, with consistent creative treatment. Utilizing my creative, quick witted and resourceful skills, to search through hundreds of images across a variety of the twenty athletes social channels, and stock footage, played a key role enabling us to deliver our concept above expectations to final execution.